International Business Essay Example | Topics and Well Written Essays - 500 words - 12

International Business - Essay Example There is a say, â€Å"You can always buy in your own language but you must sell in your customer’s language† (Institute of Linguist Great Britian, 1995, p.187). This is true when we consider the aspect of Localized marketing strategy. Localization strategy thus demands a great deal of geographic surveys and international brand management which involves a considerably larger proportion of money. The international strategy runs over elaborate business literature by which it completes the process of decision making and execution of the trade between countries. This strategy is rather scientific as it institutes decision making characters such as market speculation, international trade agreements and other cooperative arrangements. The main theme of this strategy is driven by predictions about the outcomes of the trade. However, in this process, a better chance is enhanced with various examinations and experiments done on the subject at different levels based on the political, topographical and socio-economic conditions of the trading country. Many of the international business giants are successful only because of the effectiveness of international strategy. Apparently the most sophisticated one, transactional strategy is more beneficial to trade as it maintains a high degree of integrity and consistency of international business data. Transactional strategy is largely adopted by firms and corporatists managing international banking, insurance and stock broking. This strategy requires the involvement of computerized mechanism rather than human elements. Since the transactional strategy is more transparent than the other two, it is needless to say that it has to be protected with the strongest transaction support system available for the trade. Competitive advantage of a firm demands it to perform beyond the expected levels in order to compete with the market in a given period of time. Due to insufficient supply of factors of

The Weed by Amrita Pritam Essay Example | Topics and Well Written Essays - 1000 words

The Weed by Amrita Pritam - Essay Example This paper illustrates that the story unfolds through the point of view of an unnamed narrator, obviously a city-bred and educated female. The main theme of the story is the vulnerability of women who fall prey to the lure of men, symbolized through the metaphorical weed, and how males exploit the females for carnal pleasure and then discard them. Right from the first line of the story, the author hints at the way women are treated in rural India by her reference to the â€Å"new bride of the old servant,† which connotes to the fact that older men in the country practice polygamy and that they can have younger wives. The author also suggests that under the patriarchal system that exists in the country, any father can give away his daughter to any man without the consent of the girl. Pritam presents the girl as a â€Å"delight to both ear and eye† and owning a body that redeems her â€Å"dark complexion†. In contrast, the author portrays her husband, Prabhati, as â€Å"old, short and loose-jawed,† which indicates that the society disregards the traits of a woman and by belonging to the stronger sex, men are automatically qualified to claim any woman. Unfortunately, Angoori is not the single female, who meets with a similar fate in the rural Indian society and it appears that many suffer at men’s hands in the same way. She relates the story of her friend, who absconds with her paramour, who later deserts her, to the narrator. The author tries to emphasize the issue of male exploitation of the females by referring to various aspects of the rural Indian culture, which is her major theme for the story. She uses the metaphor of the â€Å"weed† to underline the fact that males use some or other material element to win over the female hearts. In the case of Angoori’s friend, the weed comes in the form of sweets and betel leaf and in the protagonist’s case, it takes the form of sweetened tea. The men in all cases e xploit the women and after enjoying the carnal pleasure desert them. The exploitation of women in the rural Indian culture, thus, is a theme that is recurrently emphasized in the story. Pritam also deploys the literary device of imagery and irony profusely in the story to underline the theme of exploitation of females by males in the rural Indian culture. The author’s deft use of imagery to attain this purpose becomes evident from the episode where she equates Angoori’s body to â€Å"rightly kneaded dough, a baker’s pride† and describes her â€Å"rippling muscles impregnated with the metallic resilience of a coiled spring†. By using such imagery, the author provides the readers with a vivid picture a youthful and energetic female. On the other hand, Pritam talks about her husband as a loose-jawed old man, a stark contrast to the resilient and beautiful Angoori, for whom a husband is one whose feet a girl begins to adore when she is five or six. By dwelling on the protagonist’s beliefs such as this, the author wants to emphasize that women in rural India tend to acquiesce to men and they find contentment in it.